Life

The wait is over. Nikki Beach Dubai, the venue that pioneered the luxury beach club concept in the region, officially raised its curtains on its highly anticipated 10th season on September 16, 2025. Marking a decade since its 2016 debut, this season sets the stage for a year-long celebration of the brand’s enduring legacy, culminating in a grand 10-year anniversary in March 2026.

When Nikki Beach first arrived on Pearl Jumeira, Dubai’s beach club landscape was in its infancy. The brand’s innovative fusion of music, dining, entertainment, and art in one stunning beachfront destination was a revelation. Today, with over 40 beach clubs dotting the coastline, Nikki Beach remains the original trendsetter, its signature white daybeds and distinctive bohemian-luxe style having become woven into the very fabric of the city’s social life.

“As we’ve become one of the city’s most sought-after beach clubs, the excitement levels are high for the new season,” said Hamdi Jama, General Manager of Nikki Beach Dubai. “We look forward to celebrating this 10th season with our guests, who truly feel like family to us now.”

This milestone season will be packed with signature moments, beginning with the legendary global White Party in November. This event will launch a series of holiday festivities and a refreshed weekly programme designed to offer something for every mood. Guests can expect fresh seasonal dishes from the award-winning culinary team, special performances, and creative collaborations throughout the year.

The vibrant weekly calendar promises non-stop energy:

Coastal Girls Club – Tuesdays: A ladies’ day featuring a specially curated menu and drinks for AED 200.
JUBA – Wednesdays: A rhythm-driven midweek escape.
REPLAY – Thursdays: Euphoric throwbacks from the 90s, 2000s, and disco eras.
SPF: Sunkissed Party Friday – Fridays: Soulful house music and golden hour vibes.
Saturdance – Saturdays: The week’s heartbeat, driven by resident and guest DJs.
Amazing Sundays – Sundays: The perfect wind-down with long lunches and shared plates.

As a jewel in the global Nikki Beach portfolio—a brand founded over 25 years ago in Miami—the Dubai location has been instrumental in translating the spirit of “Celebrating Life” to the Middle East. With its iconic pool, pristine beachfront, and world-class music, the stage is set for a spectacular season.

Nikki Beach Dubai operates from Tuesday to Sunday, 11 AM to 7 PM. Reservations can be made via Sevenrooms. As it looks ahead to its next chapter, the original spirit that made it an icon continues to shine, proving some things are truly timeless.

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Images & Feature Image: Supplied