But no need to be jealous because that was not a once-in-a-lifetime opportunity. This year we’re celebrating 30 years of Best of Beauty, so we’re going even bigger, like huge. On October 17, we’re taking over a larger space, Halo in New York City, giving us even more room for a jam-packed day of beauty.

Across the daytime and evening sessions, expect skin assessments, mini-manis, opportunities to spruce up your hairstyle with our favorites in the industry. Not to mention guests' favorites: giveaways and product sampling over conversations with the beauty experts, celebrities, and Allure editors. Among them, Amazon Beauty is offering one-on-one makeup artist consultations; Wella Professionals is offering dry hair styling and touch-ups; and Anastasia Soare will give a brow artistry masterclass. And if you needed another reason to make a day of it, select tickets come with hundreds of dollars' worth of full-size products and samples. The Best of Beauty Live bags are treasured for a reason.

So, if spending an October Saturday getting expert advice, discovering award-winning products, and hanging out with fellow beauty obsessives sounds 1000 times better than any pumpkin patch, consider this your invitation. Mark your calendar, grab your tickets before they’re sold out (they go fast!), and join us as we celebrate 30 years of Best of Beauty.

Allure's Best of Beauty LIVE 2026 is presented by Amazon Beauty and Allē with support from Beauty of Joseon, BOTOX® Cosmetic, DiamondGlow®, EltaMD Skin Care, JUVÉDERM®, SkinMedica®, and Wella Professionals.

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