Apple TV

Apple TV is hiking their streaming service’s subscriptions yet again.

Effective immediately, beginning on Friday (August 28), the subscription price will increase in the U.S. for new and existing subscribers.

The monthly price is now at $14.99 (up from $12.99) and the annual price is now $119 (up from $99). Existing subscribers will be notified approximately one month prior to being charged the new price, according to Apple.

This is now the fourth price increase for Apple TV in four years. The monthly subscription fee has now tripled from the original $4.99 a month when the streaming service first launched in 2019.

Along with the Apple TV price hike, the company is increasing the price of the individual tier of Apple One — the discounted bundle with Apple TV, Apple Music, iCloud+, Apple Arcade, Apple News+ and Apple Fitness+ — from $19.95 to $21.95 per month.

Apple TV’s price increase comes a month after Apple Music also hiked up subscription prices due to “rising licensing costs.”

If you didn’t see, Apple TV has canceled and renewed several shows so far in 2026.

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