Last night, Snooki showed up on my TikTok For You page. Today, Zendaya seemingly wore a Bumpit—the very hair-heightening apparatus made famous by the Jersey Shore star—to the Louis Vuitton Womenswear Spring/Summer 2026 show. Coincidence?

Probably.

But it speaks volumes—no pun intended—about how a bouffant defies the parameters of style and time, refusing to be kept down. (OK, the pun was intended that time.)

Zendaya arrived for her front-row seat at the September 30 show in a metallic foil mini dress with fur trim, its retro vibes only amplified by her hairstyle: what stylist Ursula Stephen calls a '60s-meets-'90s bouffant. The smooth look features a ton of oomph at the back of the head, while the front is framed in a swoopy, super-deep side part.

And as much as I really want to believe there's a Bumpit in there, Stephen knows exactly how to achieve this glam shape without any inserts. She applied a combination of Milk Shake Insta.Light Potion and Incredible Milk leave-in treatment to Zendaya's damp hair to add shine before blow-drying with a round brush, setting each section in a velcro roller. Once the hair was set, she teased the hair at the crown and finished with Milk Shake's Lifestyling Flexible Hold Hairspray.