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How to Pull Off a Headscarf

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Candidly, we still have Hailey Bieber’s Coachella look (you know, the one where she boldly layered a leopard-print scarf over a Fila baseball cap) stuck in our heads. The same is true about Ayo Edebiri (a.k.a. Chef Sydney “Syd” Adamu) in The Bear. Edebiri pairs her white coat with a new scarf episode after episode—and each look is fabulous. Uncommon it is not to see this hairstyle in the kitchen. But, uncommon it is for someone to have such an expansive collection of ridiculously gorgeous scarves. All were sourced by costume designer Courtney Wheeler—from Aimé Leon Dore, Fine and Dandy, a vintage shop in New York City, and eBay, among other places—who says the scarves were a practical accessory but also gave Syd "self-expression without her even speaking.”

Hairstylist and hair department head for The Bear Ally Vickers had runway images pinned on her mood board for Edebiri’s character: “I pulled a lot of inspiration from fashion shows in the ‘90s and 2000s,” she tells Allure. “Anna Sui, Calvin Klein, and Prada are my favorites for archival runways. The hair is chef’s kiss.” Yes, Chef! Yes, indeed.

A model walks the runway at the Emilia Wickstead show during London Fashion Week September 2025 wearing a pastel green...

Emilia Wickstead spring 2026

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A model walks the runway during the Zimmermann Womenswear SpringSummer 2026 show in a mini denim dress and matching...

Zimmerman spring 2026

Getty Images

If you follow fashion week, you'll know Headscarves have been the accessory du jour of the past few seasons. At the spring/summer 2026 runway shows—at Calvin Klein, Emilia Wickstead, Zimmerman, and Giambattista Valli, to name a few—models could be spotted rocking the accessory. Bold prints, solid, splashy colors, and unexpected fabrics all made an appearance. While what’s on the runway doesn’t necessarily make it to street style, scarves have flooded the sidewalks.

For Claudya Moreira—a model, digital creator, and the self-proclaimed “Queen of Scarf”—a scarf is a “versatile accent” that she incorporates into her daily ensemble, no matter the occasion…or season. “My love for scarves runs deep and is rooted in my heritage,” she tells Allure. “Growing up in an environment where all the women wore scarves, I naturally embraced them as a part of my daily life and personal style. I inherited a cherished scarf from my grandmother, and everything our grandparents leave us is a blessing. Scarves are more than just accessories to me; they represent a connection to my past, a celebration of heritage, and a medium for artistic expression.”

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