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Ladies, if you’ve been waiting for a sign to stock up on your beauty faves, this is it. The 2025 Amazon Big Spring Sale is serving up jaw-dropping discounts on beauty products that rarely go on sale—some as low as $3.30! From Laneige to Briogeo to Laura Geller, top brands are slashing prices, and the deals are too good to ignore.
But here’s the catch—celebs like Kyle Richards, Porsha Williams, Kenya Moore, and Madison LeCroy swear by these products, and now they’re up for grabs at a fraction of the cost. We’re talking must-haves that won’t last long, so if you’ve got your eye on a few, you better act fast.
It’s time to refresh your skincare routine or stock up on makeup essentials while prices are this low. Shop now before these once-in-a-season deals are gone for good! Trust us, you’ll thank yourself later.
The Best Amazon Beauty Deals:
NYX Jumbo Eye Pencil
"It’s an eye pencil, but I’ve been using that as a highlighter," Kyle Richards said.
RMS Beauty ReDimension Hydra Powder Blush
“For me, the RMS blushes go on so light, so you don’t have to be scared about the color. It’s very sheer. It’s really good if you’re looking for that gem blush," Madison LeCroy said.
Covergirl Simply Ageless Moisture Renew Core Lipstick
Hydrate your lips with a creamy lipstick that features hyaluronic acid in the center for added moisture and anti-aging benefits.
e.l.f. Cosmetics Wow Brow Ge
Define and shape your brows with a gel that fills in gaps and sets them in place for a natural, long-lasting look.
Laura Geller Baked Balance-N-Glow Illuminating Foundation
Even out your complexion with a color-correcting foundation that provides a natural, radiant finish while balancing tone and texture.
Beakey Makeup Sponge 5 Piece Set
"I have to have these because I don't want to go back and forth using the same beauty blenders and rinsing them out. I buy a pack like this and it comes with five. I use each for different things so I don't cross-contaminate blush with foundation," Kenya Moore explained.
Julep Eyeshadow 101 Crème-to-Powder Waterproof Shadow Stick
Swipe on effortless color with this creamy eyeshadow stick that glides smoothly and sets to a long-lasting, crease-proof finish.
Urban Decay All Nighter Waterproof Makeup Setting Spray
"I never used to use setting sprays. It keeps your makeup on all night. My makeup girl loves this stuff. She’s the one who told me about this," Kyle Richards said.
The Best Amazon Skincare Deals:
The Face Shop Rice Water Bright Foaming Facial Cleanser
Wash away the day with a creamy, brightening cleanser that leaves your skin feeling soft, refreshed, and nourished.
TruSkin Vitamin C Face Serum
Porsha Williams insisted, "This is a must. This serum is so bomb. By the third or the fourth day, my skin was glowing. And it actually felt baby soft."
COSRX Snail Mucin 96% Power Repairing Essence
Madison LeCroy shared, "I use this every single night. This is stuff is amazing. The price is insane. I have invested a lot of money into skincare and this really does work. I have dry skin and this has really changed that for me."
More Celebrity Fans: Lala Kent, Paige DeSorbo.
Aveeno Skin Relief Repairing Hand Mask
Soothe and repair dry hands with a nourishing mask that provides intense moisture and relief in just minutes.
Elemis Superfood Face Oil Hydrating Facial Moisturizer
"This facial oil is the best. It makes a huge, huge difference before you put your moisturizers on and your makeup," Melissa Gorga raved.
Murad Oil and Pore Control Mattifier Broad Spectrum SPF 45 PA++++
Control shine and protect your skin with a lightweight, oil-free moisturizer that keeps you matte and guarded with SPF 45.
Belif Aqua Bomb Brightening Vitamin C Cream
Refresh your skin with a lightweight, fast-absorbing gel-cream that delivers an instant burst of hydration.
Nivea Strawberry Lip Care, Tinted Lip Balm Pack
Hydrate and nourish your lips with a tinted balm that delivers a soft red hue, plus moisture and repair from shea butter and vitamin-rich oils.
Laneige Lip Glowy Balm
Kyle Richards said, "This product is by my bedstand and I put it on every night when I go to sleep. I just love it so much."
Elemis Pro-Collagen Cleansing Balm Makeup Remover
"This stuff is really great. It's just a really good cleansing treatment. It will help you at the end of the day to take off all your makeup and just really cleanse your face," JoJo Fletcher raved.
Mixsoon Bean Essence Facial Serum
Nourish your skin with this essence that deeply hydrates and balances for a smoother, more radiant complexion.
TULA Skin Care Eye Balm Rose Glow
Refresh and brighten tired eyes with this cooling balm that instantly hydrates and helps reduce puffiness.
Elizabeth Arden Retinol + HPR Ceramide Capsules Rapid Skin Renewing Serum
Revitalize your skin day and night with these capsules, combining retinol and ceramides for smoother, more hydrated skin.
The Original MakeUp Eraser
Remove makeup effortlessly with this reusable cloth that only needs water (no soap) to wipe away even waterproof formulas.
Tula Skin Care Protect + Glow Daily Sunscreen
"I love this SPF so much. It's got the nicest glowy texture. Always wear an SPF," Olivia Culpo said.
More Celebrity Fans: Rachael Kirkconnell
Biodance Bio-Collagen Real Deep Mask
"I talk about these masks all the time. One of the number one things TikTok has gotten me on is these sleep masks. I love this one so much. Those are the masks I live and die for," Paige DeSorbo raved.
The Best Amazon Hair Care Deals:
Beachwaver B1 Rotating Curling Iron
Create effortless, long-lasting waves with an easy-to-use rotating curling iron that does the work for you.
Joico K-Pak Color Therapy Luster Lock Instant Shine & Repair Treatment
Restore shine and strengthen your hair with a deep-conditioning treatment that leaves it silky, smooth, and visibly healthier.
Bio Ionic Long Barrel Styler
"You see how large this is? Love. It’s an extra long barrel, which is great for long hair. I would say 1,000% splurge for this, it’s worth it," Madison LeCroy insisted.
Paul Mitchell Super Skinny Serum Blowout Primer
Tame frizz and speed up drying time with this lightweight serum that leaves your hair silky and smooth.
Still shopping the 2025 Amazon Big Spring Sale? You'll love these picks from Ciara Miller.
E! Illustration; Photo Courtesy of Getty Images/ Iryna Veklich
How much is Amazon shipping?
Shipping costs on Amazon vary depending on the items ordered and delivery location. However, if you're an Amazon Prime member, enjoy free and fast shipping on most items. Sign up now for a 30-day free trial to start saving on shipping.
How much is Amazon Prime Student membership?
Students can enjoy Amazon Prime at a discounted price of just $7.49 per month or $69 per year. Plus, sign up now and get a free 6-month trial to experience all the perks!
When is Amazon's Big Spring Sale?
The second annual Amazon Big Spring Sale runs from March 25 to March 31, 2025. Shoppers can score big discounts on beauty products, spring fashion, electronics, home essentials, and more.
What is on sale during the Amazon Big Spring Sale?
Shop exclusive deals on seasonal items like spring fashion, outdoor furniture, cleaning and organization products, and Amazon devices. Plus, enjoy limited-time lightning deals and daily discounts throughout the sale.
How We Choose
The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.


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