In a world where the lines between a busy day and a restful night are increasingly blurred by stress and screens, Unisom®, the #1 doctor- and pharmacist recommended over-the-counter sleep-aid brand, is offering a new way to wind down at night. Today, the brand announced its expansion into the vitamin and mineral supplement (VMS) category with the launch of Unisom® Sleep Support Gummies. Featuring a 2-in-1 formula of magnesium and ashwagandha, this is the brand’s first drug-free, melatonin-free supplement, designed to help the body’s response to occasional stress and anxiety by supporting a relaxing wind down routine before bed. Over half of US adults in a recent survey reported that they struggle to sleep due to occasional stress, anxiety and racing thoughts^[1] and we’re here to help bring the calm.

As more people seek to reclaim their nights from the notorious “doomscroll,” Unisom is partnering with comedian and self-proclaimed “queen of the late-night spiral,” Heather McMahan, to highlight how a simple addition to your nighttime wind down routine can help conquer the “wired but tired” feeling.

“I think a lot of people can relate to wanting to relax after a stressful day, but instead find themselves scrolling on their phones at night because they aren’t able to wind down. It’s what I do,” said Heather McMahan, Unisom brand spokesperson. “I used to be the queen of the late-night spiral, but since I’ve started using new Unisom Sleep Support Gummies as a part of my nightly routine, I’m reminded to pause the scroll, gently unwind, and put the day’s chaos to bed.”

Crafted to be a simple addition to any night time routine, the new Unisom Sleep Support Gummies are a daily supplement made with clinically tested ingredients magnesium and ashwagandha. The active ingredients work together to promote mind & body relaxation and support a better night’s sleep:

• Magnesium: A powerhouse mineral that supports over 300 biochemical reactions in the body, including muscle and nerve health, muscle relaxation and the body’s natural production of melatonin.*
• KSM-66 ashwagandha: A premium botanical that helps calm occasional feelings of stress and anxiety.* Together with magnesium, it helps support healthy cortisol levels* and after 6 weeks of daily supplementation, this mighty ingredient supports better sleep quality.*

“A good night’s sleep is non-negotiable for having a productive day and feeling your best, but the stresses of daily life can make it hard to relax and wind down at night,” said Katelyn Ettenger, Senior Director Marketing for Unisom. “That’s why we created the new Unisom Sleep Support Gummies. As our first step into the VMS space, this melatonin-free, drug-free supplement uses clinically tested ingredients to support relaxation and better quality sleep with just 1 gummy daily.”

The gummies are also non-GMO, vegetarian, and gluten-free, with a Midnight Berry flavor derived from natural flavors and colors, like maqui berry and monk fruit extract. They contain no artificial flavors or dyes.

The new daily supplement is available at Walmart, Amazon, and other select retailers for a suggested price of $18.99 for a 60-count bottle (60-day supply).

For more information about Unisom Sleep Support Gummies® and to learn more about cultivating a healthy nighttime routine, visit  www.Unisom.com or follow Unisom on Instagram and Facebook (@TheUnisom).

The Unisom Sleep Support Gummies Difference:

• 2-in-1 Formula: Features clinically tested ingredients magnesium and ashwagandha, which work to promote muscle relaxation, calm occasional anxiety and stress and support better sleep quality.*
• Drug- and Melatonin-Free: For those seeking melatonin-free or drug-free solutions, Unisom Sleep Support Gummies do not contain melatonin, Diphenhydramine HCL, Doxylamine Succinate or other medicated sleep aids.
• Clean Ingredients and Dietary Friendly: Carefully formulated with no artificial flavors or dyes, these gummies are also non-GMO, gluten-free, and vegetarian. Their great tasting Midnight Berry flavor is derived from natural flavors and colors, including maqui berry juice concentrate, purple carrot juice concentrate and monk fruit extract.

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