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Zac Brown Band fans in attendance at his Sunday night show at Boston’s Fenway Park received a huge surprise during the event.

The band helped designed a new live-music venue aboard Margaritaville at Sea’s new ship, Beachcomber. To celebrate the partnership, Zac Brown Band purchased a cruise for two for every person in attendance at the concert on Sunday night.

“Tonight we’re going to do something that even Jimmy [Buffett] would say is crazy. I’m buying every single person here a cruise for two people on the boat. This is the biggest giveaway in history ladies and gentlemen, right here tonight at Fenway Park!” Zac said on stage.

37,000 fans were gifted the cruise, coming out to around $40 million worth of free cruises given away. This marks the biggest audience gift in live entertainment history.

After Zac made the announcement, a graphic on the giant screens at the show directed audience members to text a code to a special number to claim their cruise certificate. Fans had to act quickly as all claims had to be submitted by 11:59pm that evening.

“We were honored to work alongside Zac to help bring this incredible surprise to life for his fans,” said Christopher Ivy, chief executive officer of Margaritaville at Sea (via NBC News). “This was an extraordinary way to thank the fans who have supported him throughout his career, and we’re proud to have helped make that incredible vision a once-in-a-lifetime reality.”

ICYMI: Zac recently got married in Greece.

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