by Alice Holtham-Pargin

23 seconds ago

VILLA ZEGNA will also land in Dubai for the first time this summer… 

A storied fashion house that’s been at the forefront of luxury menswear for over 100 years, ZEGNA is set to bring its lauded runway show to Dubai for the first time.

Venturing away from the traditional Milan Fashion Week calendar, ZEGNA has chosen to showcase its Summer 2026 collection in the UAE. The renowned menswear brand will present its latest runway show for SS26 on June 11, fusing its ‘Made in Italy’ excellence with the vibrant luxury Dubai is now known and loved for.

The SS26 show will conclude a week-long program of ZEGNA experiences in Dubai when it lands this summer. The brand also promises curated experiences that will allow fans of the brand in the city to discover ZEGNA like never before.

This will also incorporate VILLA ZEGNA, the brand’s traveling event concept. Inspired by the original home of founder Ermenegildo Zegna, this curated pop-up promises to celebrate the craftsmanship and innovation that has shaped the brand since 1910. Following successful debuts in Shanghai and New York, the third international city to receive VILLA ZEGNA will be Dubai this summer, inviting visitors to discover an immersive experience that laces ZEGNA’s sustainable and timeless DNA into something unmissable.

“As a company that has always looked beyond, we are excited to bring the artistry of Made in Italy to Dubai for the first time,” said Gildo Zegna, Chairman and CEO of Ermenegildo Zegna Group. “Dubai today is the center of the world, a place where cultures converge, ideas flourish, and the future takes shape. It embodies the energy, vision, and innovation that define modern luxury,” Zegna added. 

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