Language

         

 Advertising byAdpathway

Doja Cat's "Gorgeous" Video Is Taking Me Back to '80s Beauty Ads

12 hours ago 2

PROTECT YOUR DNA WITH QUANTUM TECHNOLOGY

Orgo-Life the new way to the future

  Advertising by Adpathway

Beauty has always been a focal point for Doja Cat. The singer and rapper has never shied from experimenting with bold looks. I mean, hello—that red crystal-covered pièce de résistance became one of the most iconic makeup moments of the 21st century. More recently, she was named the latest MAC global brand ambassador, which is a truly perfect pairing considering they have so much creativity in common. And now, in what feels like a very fitting celebration of one of her favorite things, Doja's new music video for the song “Gorgeous” is a clear homage to the beauty ads of the 1980s.

Born in 1995, Doja Cat wasn't a first-hand witness to the undefeated glamour of the biggest beauty brands' late-‘80s and early-’90s print and TV ads. But as “Gorgeous” opens up on a golden typeface that recalls Estée Lauder, L'Oréal, and Revlon. But it's not just the font; we see Doja in what feels like a full-on commercial for a lavish lip gloss, complete with product close-ups and the burnished vibes that were so ubiquitous in that era.

As more models start appearing in the ode—including current Allure cover models Alex Consani and Anok Yai—we see imaginary yet totally familiar takes on lipstick, mascara, eye shadow palettes, hair dye, and perfume. An underlying sax solo in the song really enhances the ‘80s ambience, and I keep expecting Kelly LeBrock to show up and tell me not to hate her because she’s beautiful.

The only thing that might remind you that you're not falling through a hole in the cosmetic space-time continuum is the lyrics, peppered with beauty terms we definitely weren't dropping back in the day, like, “She lasered all that hair off, and she thank God for that Emsculpt.”

Whether you lived through the beauty ads of the late 1980s and early 1990s or you've only seen them like archival footage, all beauty lovers can absolutely appreciate the amazingly executed tribute.

Watch the video right here:

Read Entire Article

         

        

HOW TO FIGHT BACK WITH THE 5G  

Protect your whole family with Quantum Orgo-Life® devices

  Advertising by Adpathway